Sell With NLP - Information about Sales, Training Workshops.

Welcome Guest !

"The Unfair Advantage: Sell with NLP! for Inside Sales" can now be seen and heard via four downloadable lessons. When completed, participants will know how to get an appointment, move the sales process quickly, and above all, write powerful scripts to get results.

The lessons consist of Powerpoint presentations with narration and interactive exercises. The program includes four lessons from the "The Unfair Advantage: Sell with NLP!" 10-lesson program. With these four lessons, for the cost of $360, participants will learn:

For more information,
write to Dr. Lakin,, or call 630-871-2996

Dr. Duane Lakin
Lakin Associates
Psychology for Business Needs

On-Demand Workshops

Sell with NLP! --- The On-Demand Workshops

Workshop Five: Learn What the Customer Really Wants and Needs

Once you have gained rapport in your first meeting, your next challenge is to understand what the customer needs and wants. Often, the customer either does not want to tell you his/her real needs OR the customer may not even be fully aware of what is needed. Careful use of well-engineered questions can help a customer see and talk about real needs and real concerns. They can "clear the smoke" and enable real conversation. With rapport and skill, you can understand the customer and be a real resource and partner. Consultative selling is impossible until you can get past the “buyer/seller dance” and have a real conversation. This requires you to know how to listen and how to avoid “question traps” and “mind-reading”.